One of the unique aspects of the Wellness Layers platform is that it has been designed to be deeply customizable. We support a broad array of customer experiences and we work with each client to create an experience that’s tailored to their needs and...

Is there anyone on this planet that could overlook the success and media attention of Twitter? People are sending out more than 40 million Tweets per day, sharing their thoughts, status, links, content, and anything that can fit within 140 characters....

What makes Apple and Google unique? Is this the genius of Steve Jobs? Or the amazing technical prowess of Google? Or are there secret groups within Apple and Google whose IQ’s and design skills leap frog everyone else’s? At Wellness Layers we believe...

Recently, my wife asked me to go out and purchase a new hand mixer for our kitchen.  Although I'm not among the culinarily-inclined, and my knowledge of hand mixers is - shall we say - limited, I happily agreed to go on the errand and set off on...

Much as Web 2.0 signified a paradigm shift in which individuals interact with the web, it also brought about a radical change in the way users and software development teams interact, and, as a result, the way features are conceived and developed.For...

Wellness Layers has carved out a special niche of vertical customer portal and customer community platforms for health, wellness and pharma companies. Our success with many of the market leaders in nutrition, fitness and health relates to a simple fact:...

When Wellness Layers' first online community was built in 1996, the challenge was to introduce users to a new medium.  Many of the users who joined our clients' communities in the first few years were becoming members of an online community for the...

The pillar of the Wellness Layers Community Platform is deep customization.  We build sites that fit the client, rather than delivering a generic piece of software.  We equip Community Managers with the tools needed to guide and stimulate the...

At the Community 2.0 Conference in San Francisco a few months ago, the question of ROI split the audience into two groups.   One group was eager to get a grip on the "ROI mystery", while the other felt that ROI should already be apparent to...